A few days ago there seemed many more reports in evidence where a few days before there were perhaps 30% as much "chatter". This started a couple weeks prior to the Thanksgiving rush.
I personally don't think ... at that time ... there was any more interest in the subject than there was say, three months ago. I believe reporters, newspapers, television networks in effect generated the interest, and in effect the "fourth estate" was then making the news as well as maybe reporting it.